Who we are

Direct, Diversity, Value, Quality

Founded in 2001, Ason Bags is a world-leading manufacturer of bags for some of the world’s top brands, with offices in China, Italy, New Zealand, and South Africa. We began our story making backpacks in Xiamen, China, offering quality and value beyond pricing. Today, our complete scope of bag  manufacturing capabilities ranges from basic drawstring bags to high-end ultrasonic bonded coolers. Our core values remain the same: quality, value, and personalisation. 

Ason bags in numbers

Quick facts about Ason bags in numbers

30+

Certifications

100m+

Bags manufactured

80+

Countries sold in

20 000+

Bag styles produced

5000+

Clients served

200+

Employees

20+

Years old

behind

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Get a unique, close-up view of our exceptional craftspeople, industry leading machinery and dedication to excellence.

the scenes

Our certifications

Sustainability

It's a mindset

It’s about looking at the big picture, while making incremental changes. It’s a process and a journey rather than a final destination – we can always do better, to proactively find ways to reduce our impact. Find out more about some of our ideas – and we invite you to share yours.

What we offer

WE OPTIMISE PRODUCTION, BALANCING VALUE AND QUALITY WHEN MARGINS ARE CRITICAL. WE ALSO DEVELOP NEW CONCEPTS FROM DESIGN TO THE FINAL PREMIUM PRODUCT.

VALUE

We design thousands of tried and tested bags, ready to go when you are – any type, size, shape, material and budget. These include drawstring bags, shopping bags, packing cubes, duffels, totes, backpacks, messengers, waistpacks, tech bags, coolers and even pizza delivery bags. And you see something you like and you have an idea to make it unique, we will happily adapt it. Go to our download page to see our latest styles.

Bespoke

If you can dream it, we can make it. And if you’d like us to help turn your imagination into a full range, ready to fly off the shelves next season, we’ll do that too. Our team are equipped and ready to design, prototype, sample and produce beautiful, functional and practical bags, ready for sales, on time and on budget.

Craftsmanship

Meets automation

Balancing meticulous craftsmanship with the very latest in semi-automated robotics – we have the capacity to manufacture at scale, yet can still fulfill bespoke, specialised orders. Augmented with technology, made by hand.

Ason is global

Headquartered in Asia, our production footprint spans wholly-owned large scale facilities in Xiamen with close manufacturing partnerships spanning China and The Philippines. Sales and design office locations include Italy, Cape Town, New Zealand and The Netherlands.

PRODUCTION IN

China

PRODUCTION IN

philippines

DESIGN IN

cape town

CONCEPT AND DESIGN IN

New Zealand

CONCEPT AND DESIGN IN

Italy

CONCEPT AND DESIGN IN

Holland